About ConceiveX

Built Inside
IVF Clinics, Not Around Them

ConceiveX started in 2020 as a shift sheet for one embryology lab in Ahmedabad. Today it is the record, the lab, the billing desk and the patient app for fertility clinics across India, still designed on the clinic floor.

ConceiveX dashboard at the clinic desk
Embryology lab bench with the ConceiveX tablet
Secure patient records in one folder
Billing overview and payments at the front desk
A couple using the ConceiveX patient app
A couple reviewing their patient journey with clinicians
ConceiveX connecting IVF centres across India
ConceiveX modules around a clinic dashboard

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IVF cycles tracked

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lab steps witnessed by barcode

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cities, from Srinagar to Kochi

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people, a third from clinics and labs

Our story

Seven Years, One Clinic at a Time

Pick a year. Every step on this line was asked for by a clinic before we built it.

2026 · Today

The platform other software plugs into

A public API, partner integrations for diagnostics, payments and accounting, and the Embryology Lab Checklist used by labs that are not even our clients yet.

420+clinics, labs and banks
64people across three offices
40cities

How we work

Four Rules We Do Not Negotiate On

01

The clinic is the client, not the investor

Nothing ships until an embryologist, a nurse and a billing lead have used it on a real day. Their list beats our roadmap.

02

Patient data stays in India, and stays yours

Hosted in Indian data centres, exportable in full at any time, never sold, never used to train anything outside your clinic.

03

One price list, printed on the website

Every clinic pays what the Pricing page says. No negotiated discounts, no surprise modules, no per-cycle fees.

04

Support answers the phone, in your language

A person, seven days a week, in Hindi, Gujarati, Marathi, Tamil, Telugu or English. Clinics do not close at six and neither do we.

The team

The People Who Pick Up When You Call

Arjun Mehta, Founder & CEO at ConceiveX

Arjun Mehta

Founder & CEO

Spends most weeks inside partner clinics turning what teams need into the roadmap.

Rohit Sharma, Chief Technology Officer at ConceiveX

Rohit Sharma

Chief Technology Officer

Runs engineering, security and hosting, and keeps every clinic’s data on servers in India.

Priya Nair, Head of Product at ConceiveX

Priya Nair

Head of Product

Owns the product from the IVF EMR and cycle board to the embryology module and patient app.

Dr. Neha Kapoor, Clinical Product Advisor at ConceiveX

Dr. Neha Kapoor

Clinical Product Advisor

Fifteen years as a fertility specialist. Signs off every clinical screen before it ships.

Karan Malhotra, Engineering Lead at ConceiveX

Karan Malhotra

Engineering Lead

Leads the platform team, the API, integrations and the witnessing engine.

Vivek Gupta, AI & Automation Lead at ConceiveX

Vivek Gupta

AI & Automation Lead

Builds the AI assistant and the reminders couples actually read.

Ananya Iyer, Senior UI-UX Designer at ConceiveX

Ananya Iyer

Senior UI-UX Designer

Designs for gloved hands, dim labs and front desks with a queue.

Aman Khanna, Data & Analytics Specialist at ConceiveX

Aman Khanna

Data & Analytics Specialist

Owns success-rate reporting and the multi-centre dashboards.

Riya Singh, Quality Assurance Lead at ConceiveX

Riya Singh

Quality Assurance Lead

Tests every release against a real clinic day before it goes anywhere.

Sneha Reddy, Customer Success Manager at ConceiveX

Sneha Reddy

Customer Success Manager

Your named contact after go-live. Runs quarterly reviews with clinic directors.

Meera Joshi, Training & Support Manager at ConceiveX

Meera Joshi

Training & Support Manager

Runs the 7-day support and the training tracks for lab, nursing and billing.

Aditya Verma, Implementation Specialist at ConceiveX

Aditya Verma

Implementation Specialist

Moves clinics off paper and legacy software, usually in under three weeks.

Where we are

Three Offices, Most Weeks on the Road

Implementation and support teams spend more time in client clinics than at these desks. If you would like a visit, ask. Someone is usually nearby.

01

Ahmedabad

301, Titanium Business Park, Prahlad Nagar, Ahmedabad 380015

Head office

Engineering, support, finance

02

Mumbai

WeWork Enam Sambhav, BKC, Mumbai 400051

West

Implementation, clinical advisory

03

Bengaluru

Prestige Tech Park, Kadubeesanahalli, Bengaluru 560103

South

Product, design, AI

A couple reviewing their patient journey with clinicians
1 in 3of the team came from clinics and labs

Join the team

Build Software Clinics Actually Use

A third of the team came from clinics and labs. The rest learn the work by spending time where it happens.

Sit in a real clinic

Every new joiner spends their first week inside a partner IVF centre, on the floor with the lab, nurses and front desk.

Ship what clinics ask for

Roadmap items start as a request from a clinic. You will meet the people who use what you build.

Work from three cities

Ahmedabad, Mumbai or Bengaluru, with travel to client clinics built into most roles.

Pricing

One Price List, For Every Clinic We Serve

The same plans for a two-chair IUI centre and a seven-centre chain. What the About page promises, the Pricing page prints.

Save ₹200/mo annually

Starter

5–25 licences

Small clinics and IUI centres

₹1,700 /month

Billed monthly

Get Started
  • Patient EMR & Records
  • Appointment Scheduling & Reminders
  • Internal Team Messaging
  • Unlimited invoices & devices
  • Patient CRM
  • 6 staff logins
  • 24 hrs/year on-call support
  • 3 hrs onboarding & training
MOST POPULAR

Growth

25–100 licences

Clinics running IVF and ICSI daily

₹1,500 /month

Billed monthly

Get Started

Everything in Starter, plus

  • IVF Cycle Management
  • Tally & Accounting Integration
  • Payment Services
  • Patient Portal
  • Insurance & TPA Billing
  • 10 staff logins
  • 48 hrs/year on-call support
  • 5 hrs onboarding & training

Advanced

100–200 licences

Clinics with donor and surrogacy programmes

₹1,300 /month

Billed monthly

Get Started

Everything in Growth, plus

  • Unlimited AI Assistant
  • Unlimited Cycle Tracking & Reports
  • 30 staff logins
  • Donor & Cryo Inventory
  • Embryology Module
  • Lab & Diagnostic Integrations
  • Consent Management
  • 48 hrs/year on-call support

Enterprise

200+ licences

Chains running several centres

Custom pricing

Tailored for your network

Get Started

Everything in Advanced, plus

  • Unlimited staff logins
  • Unlimited advanced reports
  • Unlimited support calls
  • Unlimited onboarding sessions
  • Dedicated account manager
  • Priority feature requests

Our prices are final and non-negotiable to ensure fairness for all our clients.

From the clinics that shaped the product

What Clinics Say About Working With Us

We have been with ConceiveX since 2021. Every feature I have asked for in five years has either shipped or been argued out of me by someone who understood the lab better than I expected.
Sneha IyerChief Embryologist, Genesis IVF Lab, ChennaiART bank and lab
I called the helpline at 11 at night before an inspection. A person answered in Marathi, pulled our registry export and stayed on until it printed.
Dr. Meera KulkarniDirector, Aarambh Fertility Centre, PuneLevel 2 clinic
Seven centres, one invoice, and it matched the price on their website to the rupee. That is rarer in healthcare software than it should be.
Rahul MenonGroup CEO, Nurture IVF NetworkSeven-centre chain

Security & Compliance

Power Your IVF Practice with ConceiveX
India’s Secure, Compliant IVF Platform

Patient records, embryology data and billing, protected by healthcare-grade security and national health standards.

NHA Approved

IVF clinic records recognised under India’s digital health standards.

ABDM Compliant

First IVF platform integrated with the ABDM health network.

ART Act Compliant

Built for India’s ART (Regulation) Act, 2021 for IVF clinics and banks.

FHIR Compliant

IVF cycle, lab and patient records interoperable on the FHIR standard.

ICMR Guidelines

Follows ICMR national guidelines for ART clinics and embryology labs.

Rated by the clinics we work with

Top-Rated for Support and Honest Pricing

Reviewers mention the same two things, someone answers the phone, and the invoice matches the website.

SoftwareSuggest badge

5.0/5

SoftwareSuggest

Users Most Likely to Recommend, 2023

Slashdot badge

5.0/5

Slashdot

Reviews mention the support team

Capterra badge

4.6/5

Capterra

Rated for value for money

Software Advice badge

4.8/5

Software Advice

Rated for ease of setup

SourceForge badge

5.0/5

SourceForge

5 stars for customer service

Itemised

Straight Answers on ConceiveX

Do clinics ever get a discount on the listed price?₹1,300

No. Every clinic pays what the Pricing page says. There are no negotiated discounts, surprise modules or per-cycle fees. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

How is ConceiveX priced?₹1,300

Per login per month: Starter ₹1,700 for 2 to 10 logins, Growth ₹1,500 for 11 to 30, Advanced ₹1,300 for 31 to 100, plus GST. Every module is in every plan. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

Is there a setup or migration fee?₹1,300

No. Setup, migration, onboarding and training are included in every plan. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

Do you charge per cycle or per patient?₹1,300

No. Only named staff logins are counted. Patients, cycles and the patient app are unlimited. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

What does annual billing save?₹1,300

₹200 a login every month, so Growth drops from ₹1,500 to ₹1,300. Billed once a year with a reminder 30 days before renewal. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

Can we change plans mid-year?₹1,300

Yes. Add or remove logins any time and the next invoice adjusts pro rata. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

Can someone from the team visit our clinic?14 days

Usually, yes. Implementation and support teams spend most weeks in client clinics across India, so someone is often nearby. Ask through the contact page. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

How long is the free trial?14 days

Fourteen days, every module switched on, no card. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

Is the trial the real product or a demo build?14 days

The real product, with your own consents and price list loaded by a specialist on day one. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

Can we add real patients during the trial?14 days

Yes. The data stays if you continue and is deleted on request if you do not. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

How many people can use the trial?14 days

Up to ten logins, enough for a whole single-site team. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

Do we get help during the trial?14 days

A named specialist checks in on day one, three and ten, and support is the same seven-day line. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

Who actually builds the product?19 days

A team of forty in Ahmedabad, Mumbai and Bengaluru, with a clinical advisor who signs off every clinical screen before release. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

How long does go-live take?19 days

The median is 19 days from first login to first live morning. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

What gets migrated?19 days

Patient demographics, cycle history, lab records, cryo registers, stock, billing balances and documents, from any system or from paper. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Who does the migration?19 days

A ConceiveX implementation specialist. Your team checks the result and nobody retypes records. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Will the clinic close during switchover?19 days

No. Clinics run both systems for a week or two and switch on a quiet morning. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

How is staff trained for go-live?19 days

Two rounds per role, in English or Hindi, on your own data, plus the role videos. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Where is patient data stored?India

In Indian data centres. Clinics can export their full record at any time, and patient data is never sold or used to train anything outside the clinic. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

Where is our data hosted?India

In India, on AWS Mumbai, encrypted in transit and at rest. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

Who owns the data?India

Your clinic. ConceiveX is a processor under the DPDP Act and your Data Processing Agreement. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

Can we export everything?India

Yes, at any time, in open formats, with no fee. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

How are backups handled?India

Encrypted backups every hour, retained for 35 days and restore-tested monthly. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

Is there an audit trail?India

Every view and edit is logged with user, time and device, exportable for inspections. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

Do you take venture funding?1

No. ConceiveX is bootstrapped and profitable, which is why the price list has been public since 2021. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

Does it connect to our ultrasound machine?1

Yes. Follicle measurements and images import from most scanners over DICOM. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

Does it sync with Tally?1

Yes. Invoices, receipts and credit notes post as vouchers nightly or on demand. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

Which diagnostic labs are integrated?1

Thyrocare, Dr Lal, Metropolis and others over FHIR. Results land in the cycle automatically. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

Does it work with time-lapse incubators?1

Yes. Vitrolife and Esco images and annotations attach to the embryo record. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

Is WhatsApp built in?1

Yes. Reminders, reports and receipts go out on WhatsApp Business from the couple record. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

Who started ConceiveX?45 min

Arjun Mehta and Rohit Sharma started ConceiveX in 2020, building a tablet replacement for the paper daily rounds at a friend’s embryology lab in Ahmedabad. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

Is ConceiveX built only for fertility care?45 min

Yes. Every module is built for IVF centres, fertility hospitals, embryology and andrology labs, and the clinics that refer to them. We do not sell a general hospital system. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

How do I join the team?45 min

Open roles are listed on the Careers page. Most roles are based in Ahmedabad, Mumbai or Bengaluru, with travel to client clinics. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

What does ConceiveX do?45 min

It runs an IVF clinic on one record: EMR, cycle tracking, embryology lab, billing, consent, cryo, pharmacy and a patient app. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

Which modules are included?45 min

All twelve, in every plan, at one per-login price. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

Does it work when the internet drops?45 min

Core screens keep working on a lost connection and sync when it returns. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

Come see for yourself

Spend an Hour With the Team That Built It

A walkthrough with someone who has set up a clinic like yours, on your own data, at a time that suits your OT list.

Book Demo