About ConceiveX

IVF Software Made by People Who Sat on the Other Side of the Desk

ConceiveX is IVF clinic management software built in India for Indian fertility clinics, with one record for every couple, from the first consultation to the pregnancy-test call. We started because our founders spent years carrying files between the scan room, the lab and the front desk.

The ConceiveX team reviewing IVF software together at a desk

1,200+

fertility clinics on ConceiveX

4.2 lakh

IVF cycles recorded

500+

cities across India

98%

of clinics renew each year

Our story

Seven Years, One Record per Couple

We did not set out to build a company. We set out to stop a nurse retyping the same stimulation sheet three times a day. Every milestone since has come from a clinic asking for the next thing.

Today ConceiveX runs the front desk, the cycle, the embryology lab and the billing counter in fertility clinics across India, and we still ship what clinics ask for first.

  1. 2019

    Started in Ahmedabad

    A gynaecologist and two engineers begin with one clinic’s stimulation sheets and a promise of no more retyping.

  2. 2020

    First 50 clinics

    Cycle tracking, appointments and billing ship as one record per couple. Support answers on WhatsApp within the hour.

  3. 2021

    ART Act Module

    The Act is notified and ConceiveX ships consent, registration and record-keeping workflows within eight weeks.

  4. 2022

    Embryology Lab & Cryo

    Electronic witnessing, embryo grading and straw-level cryo inventory join the platform.

  5. 2023

    ABDM Integration

    ABHA linking at registration. ConceiveX becomes the first IVF platform on the ABDM health network.

  6. 2024

    Multi-Centre Chains

    Group dashboards, shared protocols and branch-level pricing for IVF networks.

  7. 2026

    500+ Cities

    Teams in Ahmedabad, Mumbai and Bengaluru, with help articles in English, Hindi and Gujarati.

What we believe

Four Things We Will Not Trade Away

01

The Couple’s Record Comes First

Every feature is judged by one question. Does it make the couple’s record more complete, more accurate, or easier to find at 9 a.m.?

02

Built with Clinicians, Not for Them

Embryologists, nurses and front-desk staff sit in our sprint reviews. If a screen needs a manual, we redesign the screen.

03

Compliance Without the Paperwork

ART Act, ICMR and ABDM requirements are built into the workflow, so the audit report is a by-product of the day’s work.

04

Support That Picks Up the Phone

A real person, in your language, during clinic hours. Most tickets are closed before the next patient is called in.

The team

Clinicians, Embryologists and Engineers, in the Same Room

64 people across three offices. A third of us have worked inside a fertility clinic or lab.

Arjun Mehta, Founder & CEO at ConceiveX

Arjun Mehta

Founder & CEO

Leads the company and spends most weeks inside partner IVF clinics, turning what their teams need into the roadmap.

Rohit Sharma, Chief Technology Officer at ConceiveX

Rohit Sharma

Chief Technology Officer

Runs engineering, security and hosting, and keeps every clinic’s data on secure servers in India.

Priya Nair, Head of Product at ConceiveX

Priya Nair

Head of Product

Owns the product, from the IVF EMR and cycle tracking to the embryology lab and patient app.

Dr. Neha Kapoor, Clinical Product Advisor at ConceiveX

Dr. Neha Kapoor

Clinical Product Advisor

Karan Malhotra, Engineering Lead at ConceiveX

Karan Malhotra

Engineering Lead

Vivek Gupta, AI & Automation Lead at ConceiveX

Vivek Gupta

AI & Automation Lead

Ananya Iyer, Senior UI-UX Designer at ConceiveX

Ananya Iyer

Senior UI-UX Designer

Aman Khanna, Data & Analytics Specialist at ConceiveX

Aman Khanna

Data & Analytics Specialist

Riya Singh, Quality Assurance Lead at ConceiveX

Riya Singh

Quality Assurance Lead

Sneha Reddy, Customer Success Manager at ConceiveX

Sneha Reddy

Customer Success Manager

Meera Joshi, Training & Support Manager at ConceiveX

Meera Joshi

Training & Support Manager

Aditya Verma, Implementation Specialist at ConceiveX

Aditya Verma

Implementation Specialist

Press & awards

Recognised by the People Who Rate Software for a Living

  • User Most Likely to RecommendSoftwareSuggest · 2023
  • Best Ease of Use, Medical Practice ManagementCapterra · 2024
  • Top Rated, Fertility Clinic SoftwareSoftware Advice · 2025
  • First IVF platform on the ABDM networkNational Health Authority · 2023
SoftwareSuggest award badge
Slashdot user reviews badge
SourceForge user reviews badge
Capterra rating badge

Investors & partners

Backed by People Who Understand Healthcare

Funded by healthcare-focused investors and the clinicians who use the product. Our integration partners cover payments, accounting, diagnostics and the ABDM network.

NovaNest IVF logo
Zenovia Fertility logo
OvaRise Fertility Center logo
Crescenta Care logo
PureSeed IVF Hospital logo
CareTech Bulletin logo

Careers

Come Build the Software Fertility Clinics Run on

Small teams, real clinics, and a product people thank us for at conferences. Five open roles right now.

Nothing that fits? Write to [email protected] and tell us what you would build.

Offices & contact

Three Offices, One Support Line

Ahmedabad · HQ

301, Titanium Business Park, Prahlad Nagar, Ahmedabad 380015

Mumbai

WeWork Enam Sambhav, BKC, Mumbai 400051

Bengaluru

Prestige Tech Park, Kadubeesanahalli, Bengaluru 560103

+91 8860 460 800 [email protected]

Support hours Mon–Sat, 8 a.m. to 9 p.m. IST

How Fertility Clinics Grow &
Transform with ConceiveX

Fertility specialist consulting a couple

Maruthi Fertility Centre

1,700+

Treatment cycles / year

Maruthi Fertility Centre Manages
1,700+ Treatment Cycles a Year
with Faster Patient Workflows
Powered by ConceiveX

Read Case Study ›
Doctor consulting a couple at a fertility clinic

Dr. Khatri’s Fertility Clinic

3-in-1

EMR · Lab · Billing

Dr. Khatri's Fertility Clinic:
Seamless EMR, Embryology Lab
& Billing Integration Powered
by ConceiveX

Read Case Study ›

Pricing

Simple, Transparent IVF Software Pricing

Every plan includes free updates, secure cloud hosting and data migration. Upgrade anytime as your clinic grows.

Save ₹200/mo annually

Starter

5–25 licences

For new and small fertility clinics

₹1,700 /month

Billed monthly

Get Started
  • Patient EMR & Records
  • Appointment Scheduling & Reminders
  • Internal Team Messaging
  • Unlimited invoices & devices
  • Patient CRM
  • 6 staff logins
  • 24 hrs/year on-call support
  • 3 hrs onboarding & training
MOST POPULAR

Growth

25–100 licences

For growing IVF centers

₹1,500 /month

Billed monthly

Get Started

Everything in Starter, plus:

  • IVF Cycle Management
  • Tally & Accounting Integration
  • Payment Services
  • Patient Portal
  • Insurance & TPA Billing
  • 10 staff logins
  • 48 hrs/year on-call support
  • 5 hrs onboarding & training

Advanced

100–200 licences

For full-service fertility hospitals

₹1,300 /month

Billed monthly

Get Started

Everything in Growth, plus:

  • Unlimited AI Assistant
  • Unlimited Cycle Tracking & Reports
  • 30 staff logins
  • Donor & Cryo Inventory
  • Embryology Module
  • Lab & Diagnostic Integrations
  • Consent Management
  • 48 hrs/year on-call support

Enterprise

200+ licences

For multi-center IVF chains

Custom pricing

Tailored for your network

Get Started

Everything in Advanced, plus:

  • Unlimited staff logins
  • Unlimited advanced reports
  • Unlimited support calls
  • Unlimited onboarding sessions
  • Dedicated account manager
  • Priority feature requests

Our prices are final and non-negotiable to ensure fairness for all our clients.

ConceiveX · Featured Demo

India’s Best Cloud-Based IVF Clinic Management Software

Watch a complete walkthrough of patient journeys, IVF cycles, embryology lab and billing, all in one platform.

Book Your Live Demo www.conceivexsoftware.in
ConceiveX IVF dashboard, patient management, appointments, embryo and lab records, billing and reporting

Security & Compliance

Power Your IVF Practice with ConceiveX
India’s Secure, Compliant IVF Platform

Patient records, embryology data and billing, protected by healthcare-grade security and national health standards.

NHA Approved

IVF clinic records recognised under India’s digital health standards.

ABDM Compliant

First IVF platform integrated with the ABDM health network.

ART Act Compliant

Built for India’s ART (Regulation) Act, 2021 for IVF clinics and banks.

FHIR Compliant

IVF cycle, lab and patient records interoperable on the FHIR standard.

ICMR Guidelines

Follows ICMR national guidelines for ART clinics and embryology labs.

In the News

ConceiveX in the News

How India’s media is covering the IVF software transforming fertility care.

Clinic team reviewing ConceiveX dashboard
IVF EMR

The EMR That Understands IVF Clinics and How ConceiveX Is Changing…

Fertility care is evolving, and IVF clinic management systems are at the heart of this transformation.…

Anurag Tiwari

CareTech Bulletin · 31 Jan 2025

Read ›
Doctor walking a couple through their treatment plan
Fertility Care

More Than Charts and Cycles, How ConceiveX Is Redefining Indian Fertility Care with…

ConceiveX isn't just another software, it's a game-changer. Fertility clinics have always been the…

FBR Online Bureau

Fertility Business Review · Jan 29, 2025

Read ›
Embryologist reviewing embryo images in the lab
ABDM Integration

ConceiveX Becomes First IVF Management Platform Integrated with ABDM Network

ConceiveX said it aims to forge strategic partnerships with leading fertility networks,…

By HealthWire India

HealthWire India · May 20, 2023

Read ›

Trusted by Fertility Teams

India’s Top-Rated Fertility Clinic Software

Rated by IVF specialists, embryologists and clinic administrators on every major software review platform.

SoftwareSuggest badge

5.0/5

SoftwareSuggest

User Most Likely to Recommend, Winter 2023

Slashdot badge

5.0/5

Slashdot

Verified user reviews

Capterra badge

4.6/5

Capterra

Rated by fertility clinic users

Software Advice badge

4.8/5

Software Advice

Rated for IVF clinic management

SourceForge badge

5.0/5

SourceForge

5-star user reviews

Before you ask

Questions About ConceiveX

PricingWhat is ConceiveX?

ConceiveX is a cloud-based IVF clinic management software used by fertility clinics, IVF centers and embryology labs across India to handle patient EMR, treatment workflows, appointments, embryology records and billing from one platform, on desktop and mobile. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingWhy does ConceiveX publish its prices?

Because we are bootstrapped and sell to clinics, not procurement teams. The price list has been public since 2021 and every clinic pays the same rate per login. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingHow does the company make money?

From subscriptions only. There are no setup fees, no per-cycle fees, no hardware margins and no commissions from drug or device makers. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingHas pricing changed since launch?

The structure has not. Rates have been adjusted once, in 2024, with twelve months' notice to existing clinics. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingDo existing clinics get price protection?

Yes. Any rate change applies to new clinics first and to existing clinics only at their next annual renewal, with notice in writing. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingWhy per login rather than per cycle?

Per-cycle pricing penalises a clinic for growing. Per-login pricing means a busy year costs the same as a quiet one. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingIs there a discount for being an early customer?

No special deals for anyone, which is how we keep one public price list. Annual billing saves ₹200 a login for every clinic. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingDo you offer pricing for teaching hospitals or trusts?

Yes. Not-for-profit fertility units and medical colleges get Advanced rates at any login count. Ask your specialist. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingWill the company raise prices once we are locked in?

You are never locked in. Monthly plans cancel at month end with a full export, which keeps us honest. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

Go-liveHow do I switch from my current clinic software to ConceiveX without losing patient data?

Our onboarding team migrates your existing data, including patient records, treatment history, appointments and pending payments, and provides hands-on training, so your clinic switches without downtime or data loss. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWho on the team runs our go-live?

An implementation specialist from our clinical and customer team, most of whom have worked inside an IVF clinic or lab before joining. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveHow many clinics has the team taken live?

Over 420 clinics, labs and banks across 40 cities since 2020, with a current median of 19 days from first login to first live morning. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveDoes the company do go-live on site?

Yes. The first live week includes a specialist on site in Pune, Mumbai, Delhi NCR, Bengaluru, Chennai and Ahmedabad, and on video elsewhere. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWhy is the median go-live 19 days?

Because migration and training are our job, not yours. Clinics keep running and switch on a quiet morning once the parallel week is clean. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveHas the company ever failed a go-live?

Three clinics in six years decided not to continue after the trial. All three kept their exports and none paid anything. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveHow does the team handle a clinic that is still on paper?

A specialist keys the active cycles and the cryo register with your staff during the parallel week. Historic paper is scanned and attached. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWho do we call during go-live week?

Your named specialist directly, from 7 a.m., plus the seven-day support line. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWhat does the company learn from each go-live?

Every go-live ends with a review that feeds the product roadmap. Barcode witnessing and the Embryology Lab Checklist both started that way. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

SupportDoes ConceiveX integrate with labs, EMRs and accounting software?

Yes. ConceiveX integrates with diagnostic labs, Tally accounting and payment services, with developer connections for custom integrations, so your clinical data, billing and accounts stay in sync automatically. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportWho answers the support line?

Our own team in Ahmedabad, Mumbai and Bengaluru, led by Meera Joshi. Nobody at the other end is a call centre. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportHow big is the support team?

Twelve people across three shifts, covering seven days a week in six languages, for 420+ clinics. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportWhy does the company run support seven days?

Because embryo transfers happen on Sundays and inspections happen on Monday mornings. Clinics do not close, so neither does support. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportWho is our named contact?

A customer success manager from the clinical and customer team, who runs onboarding and your quarterly reviews. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportDoes the company outsource any support?

No. Support, implementation and training are all in-house, which is why the people answering know the lab floor. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportHow does feedback reach the product team?

Every ticket is tagged and reviewed weekly by product and engineering. Clinic directors can also raise requests in quarterly reviews. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportWhat are the support targets?

Phone picked up in three rings, P1 callback within 15 minutes, every ticket answered within the hour. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

SupportDoes support cost extra on any plan?

No. Starter to Enterprise, the same number, the same people, the same targets. Support runs seven days a week in six languages on +91 8860 460 800 and is included in every plan; see how support works.

DataIs ConceiveX compliant with India's health data regulations?

Yes. ConceiveX is ABDM and FHIR compliant, NHA approved, and hosted on AWS with secure infrastructure, keeping sensitive fertility patient data safe and aligned with India’s health data regulations. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataWho in the company can see clinic data?

Nobody by default. Support accesses a clinic only with your permission, per session, and every access is logged and visible to you. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataWhere does the company host clinic data?

In India, on servers in Mumbai, encrypted in transit and at rest, audited yearly. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataWho is responsible for security at ConceiveX?

Rohit Sharma, co-founder and CTO, owns engineering, security and hosting. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataDoes the company sell or share clinic data?

Never. ConceiveX is a processor under the DPDP Act, and the Data Processing Agreement says so in writing. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataDoes the company use clinic data to train AI?

No. Conceive AI runs inside each clinic's tenant on that clinic's data only, and nothing leaves it. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataIs ConceiveX audited?

Yes. An independent security audit every year, and NHA approval for the ABDM integration. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataWhat happens to our data if the company is acquired?

Your Data Processing Agreement binds any successor, and you can export everything in open formats at any time. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

DataHow are backups managed?

Encrypted backups every hour, retained for 35 days, restore-tested monthly by the engineering team. Data is hosted in India, encrypted and audited yearly, and you can export everything in open formats at any time; see data security.

ProductCan ConceiveX manage multiple fertility center locations?

Yes. IVF chains can manage multiple fertility centers from a single dashboard, with centralized patient records, scheduling, and reporting across all branches. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWhere is ConceiveX based?

ConceiveX Software Company is headquartered in Ahmedabad, Gujarat, with offices in Mumbai and Bengaluru. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductHow many clinics use ConceiveX today?

420+ clinics, labs and banks across 40 Indian cities, from two-doctor centres to seven-centre chains. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWhen and where was ConceiveX founded?

In 2020 in Ahmedabad, as a tablet shift sheet for one embryology lab. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWho founded ConceiveX?

Arjun Mehta and Rohit Sharma. Arjun runs the company and Rohit runs engineering. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductHow big is the company?

Forty people across Ahmedabad, Mumbai and Bengaluru, in engineering, product, clinical advisory, implementation and support. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductIs ConceiveX funded by investors?

No. The company is bootstrapped and profitable, and has said no to venture money. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductHow many clinics use ConceiveX?

420+ clinics, labs and banks across 40 Indian cities. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductDoes the company only serve India?

Yes, for now. The product is built around the ART Act, ABDM, GST and Indian clinic workflows. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

Growth for a 10-login IVF clinic: ₹1,500 a login, ₹15,000 a month, plus GST.Full pricing ›Compare ConceiveX ›

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